EloElo Group has raised $80 million in Series C funding co-led by NBCUniversal and Hornbill Capital, backing its push into mobile microdramas. MIT Investment Co. and existing investors, including Play Ventures, Kalaari Capital, WaterBridge Ventures and Griffin Gaming Partners, also participated. The $80 million is the entire round, not NBCUniversal’s individual investment; the company has not disclosed how much each investor contributed.
Story TV delivers vertically filmed fiction in six Indian languages. EloElo also runs Dolphin AI, a tool for producing videos with continuity across scenes and characters.
NBCUniversal is testing the format in the U.S. Bravo’s scripted microdrama Charmed by a Southern Monster is scheduled to debut on the Peacock app on November 9.
Story TV has also partnered with Balaji Telefilms to make mobile-first dramas across genres and Indian languages.
For EloElo, the challenge is turning frequent viewing into sustainable spending. For NBCUniversal, the question is whether short episodes can build lasting audiences across markets rather than just capture passing attention.
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Sources: Eloelo Group; NBCUniversal; Balaji Telefilms filing.